Digital signage can certainly increase brand awareness, increase sales or drive traffic but how much, how many and where? AEON and ACR Systems Inc. have developed an optimization system that can track and report how your digital signs are performing in real-time, and best of all adjust the content being played based on the results and rules set by the system.
Every day in-store media networks deliver hundreds of millions of impressions and shoppers make billions of purchase decisions. Currently, the performance of a digital signage network is tracked manually, or with non real-time applications that don’t complete the reporting cycle. Our system not only reports back data, it can also suggest or self administer more relevant pieces of content to the digital signage players with data to support it. Manual reporting creates more work for the network owner and delays the changing of content. The system will monitor the data being produced by the digital signage player, the POS system and viewer tracking software, and automatically report back to the players what content should be playing. This system enables deeper shopper insight, continuous learning, and automatic performance improvement. The screens will know what to show and when based on the data collected.
Shoppers welcome information when it’s relevant to their purchase decisions. The system actively optimizes the content shown to dynamically deliver the best results by scheduling content of proven relevance from tracking of events, at every store, every screen, and by the rules you set in place. For example, if you wanted to sell strawberries you would set the rules to sell strawberries, but if a single strawberry wasn’t sold in the first hour the system could change the ad’s information, colors, graphics, etc. If you still didn’t see a lift in sales three hours later, the system could automatically switch ads to sell bananas.
We can be your content and programming group, or work with your current provider to transform your in-store network into an automated results-driven communications platform. We specialize in producing dynamic content that pulls data, pricing information, etc. from a hosted server and displays the information in a clean and concise manner. Let our system create your competitive in-store advantage, and achieve your store growth goals.
Instant Response Measurement: Real-time tracking and reporting of your network and campaign performance, based on player data, ads shown, viewer and traffic demographics and item sales impact analysis.
Automatic Content Optimization: Our system is unbiased and responds to the data it generates and the rules set in place to create and utilize the most relevant and effective content possible.
How it works
We can administer the UCD (unique content display) players individually or as a group to update files and/or content via the internet. The UCD’s talk to the internal database to see how the products they are advertising are selling. The UCD’s also process the data received from the attached camera that is tracking whether people are looking at the screen. No images are ever captured. The Viewer tracking reports back to the database how many people looked, how long they looked, and whether they were male or female. There are cameras the ends of the aisles that track traffic entering and exiting the aisles. If the UCD reports back to the database that 50 people looked at the ad and only 2 bought the product, it can alter the ad based on the rules set by the POS administrator to edit, switch or remove the ad.
AEON is a communications hardware manufacturer, systems integrator and service provider founded for the purpose of creating a complete integrated communications solution for the business sector. AEON has been organized in order to provide the world with unique equipment and services that consolidate voice communications, data, wide area networking, collaboration tools (including video), IPTV and digital signage technologies. AEON is proud to provide this unique consolidated solution that will allow clients of all sizes to utilize a single system that was built from the ground up with the sole purpose of integrating disparate systems into one easy to use and reliable product.